Join The Essentials and present your company in the world’s first marketing book around market-specific success stories. If you operate the company in Austria, Germany, Romania, Switzerland, and the whole of Scandinavia (Denmark, Finland, Norway, and Sweden). The publication 'Essentials of Modern Marketing' published in English (with the intention of translating into the local native language) is a unique edition, a kind of gem for Philip Kotler's 100th birthday in 2031, one hundred editions of books are being created, one per country, and presents 30-50 companies that influenced the development of modern marketing. After a few successful editions, next year the Essentials will be published for eight other markets: Austria, Germany, Romania, Switzerland, and the whole of Scandinavia (Denmark, Finland, Norway, and Sweden). The purpose of the publication is to publish a business case (2,000 words + graphics) of companies describing success in business, marketing, or leadership in the country-specific market.

Today, Philip Kotler, a canon of knowledge and authority, invites companies to present their success in an exclusive publication: 'Essentials of Modern Marketing - The world’s first marketing book around market-specific success stories. Hardly anyone has not learned from Kotler's textbooks, whose works have always been groundbreaking and shaped not only marketing thinking, but also influenced the perception of the world.

Philip Kotler, continuously for 60 years, is a global marketing icon.

Marketing books by philip kotler